Stepping inside, the occupants are immediately immersed in a world that is pure Suzuki. Artful touches of silver rise up from a predominantly black interior, and daring designs blend with classic forms in the highly acclaimed interior. Most surfaces are contoured, and most edges rounded. Not only pleasing to the eye and touch, the design reduces minor injury potential when off-roading.

Performance  -  Redefining sporty, all-round 4x4 performance​

The Grand Vitara is the third model in the series, but the basic concept has remained the same since the debut of the first model in 1988. This concept can be encapsulated in the phrase: "Bringing higher performance to the urban cross-country vehicle". At the same time, the production team's unifying goal throughout was to produce a vehicle that would take Suzuki's reputation for excellent four-mode 4x4 drivability to new heights. Under a product development concept of "off-road athlete" in the same way athletes rigorously train to excel in a wide range of demanding situations. The goal was straightforward: Improve on the real all-road mastery, efficient performance, practical urbanity, and the ease of use people have come to associate with the Grand Vitara series. Suzuki's heritage of producing sporty 4x4 vehicles with real off-road capabilities provided the DNA; advanced automotive engineering, the breeding.