Our new brand slogan: Lifting your dreams

In 2008, Tadano celebrated the 60th anniversary of the company's founding. As part of the Tadano Group Mid-term Management Plan (08-10) now being rolled out, we have established Lifting Equipment (LE) as a new core business, and have set our sights on achieving global market leadership in LE.

In order to more clearly communicate the Tadano Group's message to our customers worldwide, we are pleased to announce we have established "Lifting your dreams" as our new brand slogan. This message conveys our desire to remain true to our corporate motto of "Creation, Contribution, Cooperation," while providing our customers with the highest levels of quality and service, helping them to realize their dreams.