Celebrating the 60th anniversary of the foundation of the Tadano Group

TADANO celebrated its 60th anniversary on August 24th. The TADANO group now employs more than 2,700 people and our affiliates -subcontract factories, service shops, sales and service agencies, stockholders and investors, and customers of TADANO products are spreading all over the world. In 1948, Tadano's founder started a factory with only 4 employees and only an 80 square meter yard.

I believe the world is currently heading for a 'generation of change' In the past five years, BRICs and the Middle Eastern oil countries have emerged as potential leading markets. But I also think there are some 'signs' of economic downturn and modulation.

What will all this change bring? This is a difficult question to answer because the speed and range of change is so great that forecasting what direction it will take is a formidable task. I believe these changes will test even the blue-chip corporations and that, more than ever, their survival will rely on both their commitment to a rigid corporate philosophy regardless of the effort required and their ability to keep the spirit of challenge alive in their employees. So I look back to our founder and his entrepreneurial spirit of challenge as a key to our future.

60 years ago, TADANO was also entrepreneurial venture. I hope to restore the spirit of that time and am anxious to build Tadano into a business to be proud of. I think of the next decade to come as 'second entrepreneurial challenge term' for Tadano and put emphasis on our management principles: "Creation, Contribution, Cooperation".

We are grateful for your continued patronage and support.

Koichi Tadano
President and Representative Director (CEO)